We wouldn’t exactly say that South African beauty, Lauren Moller, is exactly voluptuous, but she’s got some meat on her bones, unlike many other close to starving models that we are used to seeing in ads. Lauren’s been hand picked to represent internationally recognized fashion chain, John Lewis’s bathing suit line this summer. The chain reports that they sell more size 12’s than size 0’s and that they are looking for someone to represent their brand accordingly. South Africa is proud to be the home of Lauren Moller, as they are far too often used to seeing skinny people around from starvation due to lack of food, not due to choice. You can expect to see Lauren’s photos all over the stores catalogue as well as in magazine ads and such, but we’re sure it won’t come without a price.

Modeling agencies linked to John Lewis are complaining that size 12 (which is a US size 16) advised the store that this was a terrible decision because they consider size 12 a plus size. Last time I checked I was a recognizable denim expert in the Philadelphia area, and plus sizes started at size 22, which would be a UK size 18. The infatuation that fashion designers have about only using models that have a waist size of 22 inches is absurd. 22 inches is the average waist size of an 8 year old girl!

This news comes in right after authorities at London’s Fashion Week refused to ban models with a BMI less than 18, and the second of two sisters from Uraguay, both models, died from starvation.