Here’s some more news about the manufacturer of one of my favorite brands, Antik Denim.  Blue Holdings, Inc. a designer, manufacturer and distributor of high-end fashion jeans, apparel and accessories, announced that it has signed a licensing agreement to further develop the highly recognized contemporary knit collection Faith Connexion, headquartered in France.

The brand features stud and beaded detail, gothic lettering, and tattoo prints on hoodies, t-shirts, sweatshirts, sweatpants and hats for both men and women. Shipments of the line have already commenced to many of the top retailers including Planet Blue, Fred Segal and Kitson, and the Company has already received re-orders.

Paul Guez, Chairman and CEO, stated, “This licensing agreement represents the addition of a fifth premier lifestyle brand to the Blue Holdings family. We are extremely privileged to introduce this brand in both the US and internationally. This deal represents a collaboration with another group of talented designers to further increase Blue Holdings’ reach. The brand’s distinctive style will add a new element to our collections and add diversity to our brands. We plan to continue to develop our five brands: Antik Denim, Yanuk, Taverniti So Jeans, Life & Death and Faith Connexion. We believe this multi-brand strategy is the right approach to continue to grow the Company aggressively and profitably.”

Personally, I have not seen this label yet.  But knowing the people of Blue Holdings, Inc., and the fine job that they do with Antik, I am sure the new line is nothing but fabulous.  If you have seen any of the styles of Faith Connexion shoot me over a photo or comment.

To view the actual article go to: http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070118005184&newsLang=en