Fellahs! How many times have you ordered a shirt online only to get it in the mail and realize it doesn't even fit? Not only are you disappointed because you spent all of this time waiting for the damn thing, but then you have to go through the process of returning it (if you even can), figuring out a way to make it work anyway (I usually put my blazer over it) or giving it to your greedy cousin Ray Ray because he's the only person you know short enough to fit that ish.

Well, now, that problem is OVER! Here at eModa, we constantly strive to give our customers the BEST, not just in apparel, but in fit, too! I know, I know, it's hard to try things when you buy them online, but fret no more, readers! We've researched, we've photographed, and we've tried on a ton of the brands we carry so we can make shopping easier for YOU!

We created the eModa t-shirt bar to help solve the fit riddle. We took our most popular brands and researched their fits for you, so you can just pick the tees you like without having to worry about it! We've even broken it down by price range so you can find something that fits you, regardless of the price range!

Check it out!

        

Here at eModa we are pleased to have teamed up with Inked Magazine, an awesome publication that focuses on tattoos, style, and art. Considering that just about everyone in the office has tattoos and is fashionable, we were super amped about this opportunity. We have a full page ad going in this month's magazine and another ad in June or July. Check it out!

        

ladies...looking for a hot brand that embodies quality couture with a wide range of colors and fabric techniques? searching endlessly for casual clothing with a mix of feminine and urban themes, only to be disappointed time after time? of course...we all are. let me be the first to announce that the wait is over...adorable women's line Heartbeat is officially available at your favorite vintage couture e-tailer and mine, eModa.com!


                         

Heartbeat incorporates super-soft cotton tees in an array of hues and washes with tongue-in-cheek renditions of classic girly images and cartoon characters. the cali-based company has also teamed up with the Happy Tree Friends franchise (known for their twisted cartoon show) to bring you tees with all your fave characters. Check out our selection of Heartbeat tops at www.eModa.com!

        

The Fashion Graveyard has been taken to the next level in this ultra-modern super-fab site where the community collectively buries all of your fashion faux pas six feet under. Check out the bottom ten fashion mistakes at the moment, post in the Fashion Graveyard Blog, even send in pictures to the gallery of friends or family who commit these fashion crimes daily! Coming soon the Fashion Graveyard is enabling users to sign up and log in to have profiles of their own where they will be able to list their own bottom ten and gallery of photos! So stay tuned for that. Until then, click below, read up on the fashion mistakes of late, post in the blog, and sweet dreams because you will be truly haunted by what you see!

        

eModa gear is being spotted all over, and we want to showcase it! While we often post pics of celebrities wearing our gear, now it's YOUR turn to be in the spotlight! We're looking for pictures of you and your crew out and about in your eModa gear: from you in your favorite Salvage top at the club, the True Religions you wore to that slammin' party, all the way to the Glamour Campaign blazer you wore when you were rubbin' elbows at so-and-so's fundraiser. We want it all! The best part? All photos accepted will not only be showcased in eModa's Out&About Section, but they'll earn you a 20% off coupon! We're not only going to give you the pride and joy of looking particularly fly, but we'll also give you the opportunity to keep on keepin' fresh!

        

if you thought the vintage couture at eModa.com wasn't both high-fashion AND urban, think again! recently one of our best-selling brands, Dom Rebel, was seen gracing the frame of none other than Baby, a/k/a "Birdman" of Cash Money Millionaires fame. Birdman (née Bryan Williams) rose to fame in the mid-late nineties as a member of the Cash Money record label, a band of rappers that dominated the charts for a good minute. (fellow rapper B.G. is responsible for popularizing the phrase "bling-bling"; then up-and-coming rhymesmith Lil' Wayne started out as a tag-along on the label...he and Birdman now run the Cash Money empire and rule the rap charts.)

                

here, Birdman is wearing the Dom Rebel Skull Flowers Tee with Crystals, one of the latest gems from the canadian brand. while the crystallized version is not yet available at eModa.com, we do currently carry this tee without stones, in both white and black. you can also view exclusive pieces from the Dom Rebel collection at eModa.com.

        

        

Spring brings rain showers, May flowers, and a ton of new looks and styles to add to your ever growing wardrobe. This year’s hottest spring style is wide-leg jeans. Unlike the baggy styles of yesteryear which made you look short, stocky, and unable to determine your size, the wide leg denim craze of this year is actually tailored and intentional. A higher waist is fitted throughout the hip and pairs up with wider legs that float away from the body. This a-line shape is going to contour your body to create the look of a smaller waist, an elongated leg line, and a more balanced appearance. Versatile and sophisticated, this is one look that is sure to stick around for seasons to come!

Here are some of our faves:

William Rast Savoy Wide-Leg Denim in Princess Blue
The dark wash is incredible!

DVB Wide-Leg Denim in Midnight Matte
This denim is so sophisticated, you could probably even wear them to work!

Frankie B Icon Wideleg Jean in Storm
The wash on these is just amazing!

So, there you have it dear readers. The look for this Spring is wide leg denim. Wear yours wide and proud!

Until next time,
Hot Mess Jess

Want to see something specific on our blog? Just drop us a comment and we'll make it happen!

        

Recently, my friend Abby had a hot date. An old flame was coming from out of town to visit her, and she wanted to look her best. Just going for dinner and drinks, she struggled to find the perfect outfit. While she wanted to look pulled together, she didn't want to look too overdone.

Of course, because I work for a fashion company and am always up on the latest trends, my dear friend Abby consulted me for fashion help. How could she look alluring and sexy without trying too hard? How could she look super cute but still be comfortable?

Because Abby is mostly utilitarian in her wardrobe, I debated momentarily before I suggested something awesome: premium denim. "You could get a great pair of premium denim jeans," I said, developing a mental image, "with maybe a lower cut shirt and a fitted jacket. Ballet flats will look good and they'll keep you comfortable enough to survive whatever kind of date occurs."

It took some convincing. "Premium denim?" she asked. "I already have a ton of jeans. I'll just wear those."

"Not good enough," I insisted. I mean, while you can argue that jeans are just jeans, a great pair of designer jeans are going to do much more for you than those regular old "mart" type jeans you get from the same store that sells Ajax and boxed donuts. Ideally, jeans are going to help create a silhouette; they'll tuck you in, let you out, and ultimately create some kind of magic that generally only a gym can do. There are different cuts, washes, and types that are going to have different effects on the look of your body, so it's important to find out what works best for you.

Here are some simple rules that I gave to Abby and they turned out great!

• Look for darker, consistent washes if you want to look long and lean. The solid wash works like a pair of black pants: the darker color will prevent highlighting any unwanted areas and make your lower body look lean and uniform.
• Avoid heavy stressing or detailing around unwanted areas. Whiskering (the light claw-like marks you find around the crotch of jeans where your jeans would naturally wear out over years) is going to draw attention to your crotch and, in some instances, can make your hips and thighs look much wider than they actually are.
• Find some stretch. The primary ingredient in your jeans should be cotton. A good pair of jeans will be 95-100% cotton, with the remaining being some kind of elastic or lycra. They'll give you stretch without sacraficing quality. Anything more than 5% is going to give your jeans a cheap look and they're not going to last as long.
• Don't be afraid to tailor your jeans. Different designers tend to carry different inseams (the length of the jean from the crotch to the very bottom) and your inseam might not coordinate with your favorite designers' standard specs. Hemming jeans is relatively inexpensive, definitely worth the investment, and more recently, "original hems" have become so popular, you won't be sacraficing anything but excess fabric.
• Find a fit that works for you. A slight flare or boot cut is going to balance out your lower body which is especially good for bottom heavy (or bootyliciious) girls. A skinny, straight leg jean is going to work well with skinny girls by giving the illusion of shapes. Wide, trouser leg jeans are surprisingly versatile and will hide any and all problem areas.

Abby, my nearest and dearest friend of ten years, is a little on the shorter side (she's 5'2") and very bootilicious. She's a little smaller on the top and was looking for a way to seem more balanced. I sorted through the inventory here at eModa.com and was able to comprise an outfit that was extremely flattering.

Here's what I recommended:

These Joes Jeans Naomi Honey Boot Fit jeans have a consistent, dark wash which detracted attention from Abby's derierre. The slight boot cut provided balance to her curvy hips and made her bottom half look uniform.

Next, I suggested this Miss Sixty Opal Singlet Tank in Black. The striped detail along the neckline and shoulders brings the attention up to her face while the rouching at the bust creates a hint of cleavage. Sexy, but not overdone.

Finally, to make the outfit sophisticated, I added this Glamour Campaign Jessica Flap Blazer. This is going to provide modesty and versatility. During dinner, she can wear this jacket to look modest. During drinks, however, she can take the jacket off to look more casual and inviting.

Abby had her date over this past weekend, and if you can't imagine, things went overwhelmingly well. Because she looked so good, she felt good, and this newfound sense of confidence was visible not just in her dress, but in her actions as well. Abby and this old flame of hers have already set up their second date. I, however, am on my way to the stock room to find something else for her to wear...

        

throwdown is one of the newest Mixed Martial Arts-based clothing brands to be introduced to eModa.com. for hardcore fans, newbies and everyone in between, this amazing label is a great way to rep your MMA spirit. exclusive pieces from the throwdown selection will be arriving soon on eModa.com...in the meantime, check out some news about the brand: